As a fashion blogger, you've probably
noticed how difficult it is to stand out. It's a highly competitive field, so
be prepared to put in the effort to create a more cohesive, entertaining blog. The
fashion industry can be a frustrating and challenging experience. And, while
getting noticed can be difficult, it is by no means impossible. In fact,
collaborating with brands is one of the best ways to work as a fashion blogger.
Brands are your most powerful source of
advertising, content, and brand improvement in and of themselves. You want to
be known as a fashion blogger with a vision, who is good at capturing great
ideas and actively translating them into new ones. That requires a significant
amount of effort, but it is not impossible.
If you want to collaborate with brands,
here are some pretty good ideas that you could use to help make yourself much
more likely to achieve and find success.
Here are some must-follow tips for any
fashion blogger looking to work effectively with brands.
Getting Brand’s attention:
To attract the attention of a brand, your
blog must first look very stylish. Brands are unlikely to collaborate with
someone who has a very generic look or uses a basic Word Press design. Instead,
look for something that will help to cast your company in a more positive,
optimistic light.
When you want to work with a brand, tell
them how much you like them on social media, and then follow up with a post
that promotes something they are doing or selling.
Participate in discussions on other fashion
blogs as well. This can have a significant impact on how you work; a brand may
notice you on their Instagram suggestions panel or in the comments section of
another blog. Every little bit helps to draw attention to who you are and what
you stand for, so take advantage of it as much as you can.
If the brand contacts you first, you must
act on that interaction as soon as possible. Choose those that have a strong
correlation and thematic fit with your fashion blog. The closer they are to
your core concepts, the more likely your branded partnership will succeed.
Contacting Brands:
However, what if the brand does not contact
you first? This can feel like the end of many fashion blogs. When you extend
your hand to a fashion brand, you expect them to respond.
To begin with, don't take it personally;
most of the time, it's an accident or they're simply too busy to help
otherwise.
Begin by searching their website for the
brand email and contact information. That's a good starting point. However,
avoid attempting to introduce yourself via social media.
Staying Connected:
Okay, so you now know how to get brands to
find your fashion blog indirectly or because you contacted them. Isn't that
cool? It's an exciting step in the right direction that should have your mind
racing through all of the new opportunities available to you. That being said,
staying connected is difficult work, and you must be willing to put in the
effort.
It's similar to staying in touch with
friends who have moved away. Keep in touch with brands even if you don't
succeed in your mission to collaborate with them.
